Faculty Profile: Kelsey Pytlik, M.S. IAKM - User Experience
Kelsey Pytlik serves as an adjunct professor for the 麻豆视频最新最全 University School of Information, teaching courses in UX, UX principles and concepts, principles of interaction and more.
Pytlik completed her UX master鈥檚 degree in 2011 but returned to the iSchool four years later to teach. She was inspired to do so after attending a UX conference and running into a familiar face.
鈥淚 was still trying to figure out what I wanted to do,鈥 Pytlik said. 鈥淚 ran into one of my professors and they invited me to become an adjunct professor and here I am.鈥
As an adjunct professor, Pytlik is encouraging students to incorporate empathy into their UX course content and work.
鈥淓mpathy cannot be taught from a textbook,鈥 Pytlik said. 鈥淚t needs to be an overarching theme or value in all of the work that someone does.鈥
In her accessibility course, Pytlik is helping students think outside of their normal design process to ensure that all perspectives are being heard and understood.
鈥淎t some point in our lives, we will have some sort of disability. It鈥檚 our job to think about the end user, especially those who may have a disability, and how they might be using something.鈥
Pytlik stressed that UX professionals must consider different perspectives during their design practices because of the substantial impact it has on audiences.
鈥淥ur work is going to affect anyone and everyone,鈥 Pytlik said. 鈥淜eeping the different layers in mind of who that user might be is critical to the design process.鈥
As the co-founder and CEO of Gild Collective, Pytlik is working to shift individual views and behaviors to break down barriers within companies and organizations.
鈥淲e are stressing the importance of inclusion and bias interruption within the workplace,鈥 Pytlik said.
One of the services that Gild Collective offers is a gender inequity simulator, helping establish the importance of empathy and behavior change.
鈥淭he simulator helps people walk in the shoes of another person and helps them understand what those challenges might feel like,鈥 Pytlik said.

In addition to her work at Gild Collective, Pytlik does freelance and contract UX work, serving as a link between organizations and their audiences.
鈥淚鈥檝e been able to serve as a second set of hands by working on a variety of projects and brands,鈥 Pytlik said. It鈥檚 been an exciting and interesting experience.鈥
As a freelance UX professional, Pytlik works with the administrative sides of different systems to create engaging, accessible experiences for users.
鈥淔or one of my clients, I鈥檓 working directly with individuals that are building the product and it鈥檚 for a software company that builds third-party software for country clubs and golf courses,鈥 Pytlik said.
By gaining in-depth knowledge of her client鈥檚 services and products, Pytlik has been able to showcase her expertise by creating accessible, engaging experiences for users.
鈥淚 started by redesigning their mobile app, which touches a lot of different pieces of the business such as online ordering, Tennis and golf booking times, spa reservations and more,鈥 Pytlik said. 鈥淭hat was my entry point in terms of being able to sort that member-facing view.鈥
Artificial intelligence platforms have seemingly been integrated into the communications space. While AI cannot replace the understanding of perspectives and detail, Pytlik agreed that it is important to be open to incorporating things that can make work easier.
鈥淭he role that I see AI playing in UX is helping us understand something like what are the top websites that this age demographic is visiting,鈥 Pytlik said. 鈥淛ust being able to get inspiration on what the user is interacting with is something that makes things easier.鈥