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The Sweet Life

Brent Ian Wesley, BBA 鈥04, isn鈥檛 just a keeper of bees鈥攈e鈥檚 an entrepreneur with a passion for uplifting people while selling urban honey and men鈥檚 personal care products.

By Justin Glanville

From a distance, the scene looks like a 1950s science-fiction movie come to life.

Two beings, covered in what appear to be silver space suits with hoods over their heads, stand in a vacant lot, hunched over a half-dozen or so tall wooden boxes. Wisps of white smoke rise around them.

Come closer, and a low buzzing becomes audible. One of the beings looks up.

鈥淗ey, how are ya?鈥 asks a friendly voice from behind a mesh mask. 鈥淐ome on in鈥攋ust don鈥檛 get too close. I don鈥檛 want you to get stung.鈥

Brent Ian Wesley, BBA 鈥04鈥攖he man behind the mask鈥攊s probably Akron鈥檚 most famous beekeeper, and among its best-known entrepreneurs. Since 2013, he鈥檚 been maintaining bee colonies and harvesting the fruits of their labor for (AHC), the business he founded and runs with his wife.

But AHC and Wesley aren鈥檛 just about honey. A big part of what makes his work unique is that it happens right in the middle of Akron鈥檚 close-packed urban neighborhoods. His two main apiaries are on vacant lots surrounded by century-old houses, brick industrial buildings and busy city streets.

For Wesley, visibility and connection to community aren鈥檛 just incidental. They鈥檙e the whole point of his work.

鈥淢y first allegiance is to people,鈥 he says. 鈥淲hen people see I鈥檓 doing good things with spaces that were once empty, it seems to give them hope. It solidifies in their mind that things are good.鈥

In fact, honey was the farthest thing from his mind when, with savings from his day job, he bought two vacant lots, measuring just under an acre, in Akron鈥檚 Highland Square neighborhood. 

鈥淭hey were for sale, near where I lived and affordable,鈥 he says. 鈥淚 thought, 鈥淚 bet I could do something special there.鈥欌

He bought the land for cheap, then sat on it until a friend suggested beekeeping. Wesley visited Amish country, tasted some locally produced varieties of honey and was blown away by the vivid flavors.

He got to work buying equipment and setting up his first bee colonies. Those space suits? They鈥檙e what prevent him from getting stung (mostly). The crates are where the queen, thousands of workers and a few hundred drones live and make honey. And the smoke, created by burning dead leaves, prevents the bees from spreading a signal to attack.

He鈥檚 also purchased additional lots on Akron鈥檚 East Side, where he鈥檚 set up another apiary, and he maintains another four colonies at St. Vincent鈥揝t. Mary Catholic high school nearby. He sells small batches of honey at local markets, each jar named after the apiary where it was collected.

鈥淚 don鈥檛 mix any batches together,鈥 he says. 鈥淗oneybees forage within two to three miles of their colony, so when you keep the batches separate, you鈥檙e tasting the neighborhood where it was made.鈥滱s accolades and attention have poured in鈥斺淭he flavors are amazing, no comparison to store-bought!鈥 reads one typical review on the 鈥擶esley is embracing a growing sense of confidence and ambition.

In addition to selling his honey at pop-up shops and local stores (and eventually online), he鈥檚 been traveling to larger-market cities such as Los Angeles and Chicago, attending conferences for entrepreneurs and trying to make connections with distributors, bloggers and other 鈥渋nfluencers.鈥

鈥淲hen people see I鈥檓 doing good things with spaces that were once empty, it seems to give them hope.鈥

Partly as a result of inspiration from those travels, he鈥檚 now developing a skin-care line for men鈥斺淭he women鈥檚 market is already established,鈥 he says, 鈥渨hile men are not as well served鈥濃攄erived from beeswax, honey and its byproducts. He鈥檒l produce an all-in-one body wash, moisturizing salve and possibly a hair conditioner in a small business incubator in the Northside District of Akron. The products will be for sale, he says, by the first quarter of 2018.

Wesley was selected to participate in a monthly professional development series at a Chicago think tank in 2016, and he received another motivation boost鈥攁nd learned some hard lessons鈥攚hen he appeared last year on 鈥淐leveland Hustles,鈥 LeBron James鈥 cable TV competition show for Northeast Ohio entrepreneurs. Wesley impressed the judges with his drive and mission, then stunned everyone by

鈥淚 realized I hadn鈥檛 defined for myself where I wanted AHC to go,鈥 he says. 鈥淚f I鈥檇 taken that money, I would have had to listen to somebody tell me, 鈥榊ou should do this or that,鈥 and then I might have lost my way.鈥

Not that he鈥檚 above constructive feedback. One of the reasons he鈥檚 been traveling to other regions is to push himself to think beyond Akron鈥攚hile remaining rooted in the city that鈥檚 so fervently supported him.

鈥淚 love Akron, but if I just stay here I鈥檓 only going to have people clapping me up all the time,鈥 he says. 鈥淲ho鈥檚 really being a critic? Who鈥檚 giving me that dose of what鈥檚 real?鈥

In addition to his full-time day job, this father of two fronts an eight-piece soul band called and organizes a periodic at his Crestland Park Apiary to promote local artisans.

鈥淎t each market, we鈥檒l represent a culture or theme鈥攎aybe it鈥檚 immigrants or women,鈥 he says. 鈥淥r we鈥檒l feature black entrepreneurs. Sometimes it feels like I鈥檓 the only local black entrepreneur some people know about. There are many others.鈥

Whatever happens, he doesn鈥檛 want to become so focused on running his business, or keeping bees, that he misses out on the spontaneous, personal interactions that give him purpose.

Just the other day, he says, an older man came up to him while he was harvesting honey at one of his apiaries and told him he used to live in one of the houses that had been torn down there.

鈥淗e walked around the lot with me, telling me about the old bricks his house had been made of,鈥 Wesley says. 鈥淗e told me he was glad I was doing what I was doing, that it made him feel better about the future.

鈥淭hat鈥檚 what鈥檚 the most fun for me. It鈥檚 not crunching the numbers or even beekeeping itself. It鈥檚 making those connections with people I鈥檇 otherwise never meet.鈥

Justin Glanville is a writer based in Cleveland ().
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Brent Ian Wesley on finding purpose in vacant lots

 

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Updated: Thursday, December 8, 2022 11:11 PM
WRITTEN BY:
Justin Glanville