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Andrea Dixon, BBA, BBF, '83, Ph.D., Waco, TX, was named the Lifetime Achievement Award winner by the American Marketing Association’s Sales Special Interest Group in 2024. Recognizing a scholar whose career has made a significant impact on sales scholarship, the Lifetime Achievement Award winner has had a personal impact on the field and other scholars, provided an enduring legacy through permanent contributions, shaped the field through a publication record and developed internal (to their institution) and external (to the wider field) programs.