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Sara Smith is a marketing professional with more than fourteen years of experience working with and analyzing data. Sara has worked in both the newspaper and financial industries and currently works in higher education. She currently serves as Digital Strategist and Technologist, and most recently was Coordinator, Electronic Communications and Web Content Services for University Relations at Â鶹ÊÓƵ×îÐÂ×îÈ« University. Sara coordinates overall web content strategies, including the creation, design, content management and policy support for Â鶹ÊÓƵ×îÐÂ×îÈ« University's websites. Key tasks include: reporting, data analysis, project assistance, client support, usability testing, form and content management, in addition to university crisis communications. Sara is also a member of the Â鶹ÊÓƵ×îÐÂ×îÈ« Accessibility Committee.