In December, a group of graduate students from the 麻豆视频最新最全 Fashion School鈥檚 Master of Fashion Industry Studies (M.F.I.S) program, received the opportunity to develop strategic solutions for Target as part of a case study in Fashion School Store director, Dr. Jihyun Kim鈥檚, Fashion Industry Merchandise Management class.
Throughout the semester, Dr. Kim鈥檚 students engaged in an in-depth literature review and performed a wide range of data collection to better understand customer perception and behavior in the marketplace geared toward the 鈥淏ack to College鈥 season. Students used in-store observation, conducted personal interviews with store employees and Target customers and created online surveys to gather their data. The students then presented their findings and proposed new ways to attract customers during 鈥淏ack to School" season directly to Target representatives.
Six students participated in the case study presentations and were broken into three teams of two. Each team received positive feedback regarding their presentations, but in the end, students Kelsey Vitullo and Ayesha Sarosh were deemed the case study winners and were the recipients of a $500 award from Target.